A trademark or service mark is any word, phrase, symbol, design, or combination thereof that identifies your products and/or services and distinguishes your brand from your commercial competitors. Registered federal trademarks come with a bundle of rights that are enforceable against competitors, trademark infringers, product counterfeiters, and other dubious individuals seeking to profit off of a brands recognition in the marketplace. However, not every word, phrase, symbol, or design can be registered with the USPTO. For example, if a trademark is too confusingly similar to another trademark, is a descriptive or generic term, is primarily a surname, is functional, or is used in only a decorative way, it may not registrable. Speaking to a US trademark attorney about the trademarks you would like to register with the USPTO will help you determine whether your trademarks can be legally protected. Our trademarks attorneys are available to assist!