Trademark Attorneys

A trademark is any word, phrase, symbol, design, or combination that identifies your products or services and distinguishes your brand from competitors. Strong trademarks are among the most valuable assets of any business. A federal trademark registration with the USPTO provides key legal benefits, including nationwide priority and exclusive rights to use the trademark for your goods and services. If you or your business would like to register a trademark with the USPTO, our trademark attorneys can help.

Every entrepreneur and business owner launching a new product or service should conduct a state and federal trademark search before using a new brand name. A proper search checks whether your proposed business name, product name, service name, slogan, tagline, logo, or brand design is available, registrable, and legally protectable. Our trademark attorneys perform comprehensive state and federal trademark searches and provide a clear analysis of the results within three business days. If you need help with a state and federal trademark search, our trademark attorneys are ready to assist.

The USPTO can refuse registration of a trademark for many reasons. When this happens, the USPTO issues an Office Action—an official letter from the examining attorney explaining the legal problems with your trademark or trademark application. Most USPTO Office Actions require a timely, written response to address refusals or technical issues before your trademark can proceed to registration. If you have received a USPTO Office Action or trademark refusal, our  trademark attorneys can review the letter, prepare a strategic response, and help you move your application forward to registration.

Trademark enforcement isn’t one-size-fits-all—some owners take a hands-off approach, others come out swinging, and the most effective strategy is usually a measured, informed balance. Being too passive can invite dilution and allow infringement to grow, while overly aggressive trademark enforcement can trigger backlash, reputational harm, and expensive trademark disputes. Our team helps you evaluate each situation strategically—considering consumer confusion, brand impact, and cost—so you can protect your mark without creating unnecessary legal headaches.

The USPTO has strict trademark maintenance and trademark renewal requirements to keep a federal trademark registration active. Owners must file trademark maintenance documents between the fifth and sixth year after registration and then renew every ten years (often combined with other required filings). A USPTO trademark registration can last indefinitely, but only if the trademark remains in continuous use in commerce and all trademark maintenance and renewal deadlines are met. Failure to file required trademark maintenance or renewal documents, including for registrations under the Madrid Protocol (see international trademark registrations), can result in cancellation or expiration of your trademark. If you need help with trademark maintenance, renewals, or other USPTO trademark filings, our trademark attorneys can assist.