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About NexTrend Legal

The trademark law firm of NexTrend Legal and its trademark attorneys offer a range of trademark legal services including, but not limited to, trademark registration, trademark filing, trademark search, trademark monitoring, trademark infringement, and responding to USPTO office actions.
More information about our trademark attorneys can be found at our About Us page.

Famous Jameis – Trademark Protection and Branding

“Famous Jameis” is betting on the future by cashing out on his nickname. Jameis Winston, potential No. 1 overall NFL draft pick, has filed to trademark “Famous Jameis.” This nickname was given to him during his time at Florida State, where he won the Heisman Trophy and only lost one game as a starter in 2013. [...]

Famous Jameis – Trademark Protection and Branding2020-06-20T10:05:48-04:00

Hot Trends in Franchising

Technology has radically altered interactions between companies and customers, and customers’ expectations resulting in hot new trends in franchising. In the education arena, franchises are looking bright this year. This sector is booming as people question the education their children are receiving at public schools and look to enhance the curriculum through online and offline tutoring services [...]

Hot Trends in Franchising2020-06-20T10:05:48-04:00

Marshawn Lynch Files Trademark Application For His Phrase “I’m just here so I won’t get fined”

There is no doubt Marshawn Lynch is profiting greatly off of his Beast Mode apparel line.   He is a branding genius. Even if you don’t know who Marshawn Lynch is you have probably heard the phrase “I’m just here so I won’t get fined.” Lynch is the running back for the Seahawks as well as [...]

Marshawn Lynch Files Trademark Application For His Phrase “I’m just here so I won’t get fined”2020-06-20T10:05:48-04:00

Patagonia’s Brand : Activism and an Innovative Mission Statement

Branding a business is a critical aspect to building any successful business. Patagonia's brand, unlike many who believe consistency, avoiding controversy should triumph, is somewhat paradoxical at times.  The company is in the business of making and selling merchandise, however, it is known for advertising its products by telling consumers not to buy its products. [...]

Patagonia’s Brand : Activism and an Innovative Mission Statement2020-06-20T10:05:48-04:00

Trademark Cancellation – Lack of Good Faith Intent to Use Trademark

A recent trademark opposition and trademark cancellation involved the case Cervezas Cuauhtemoc Moctezuma SA de CV v. Branden Weaver which addressed a lack of good faith (or bona fide) intent to use a trademark in commerce at the time of filing the trademark application.  Trademark law states that a person who has a bona fide [...]

Trademark Cancellation – Lack of Good Faith Intent to Use Trademark2020-06-20T10:05:48-04:00

Likelihood of Confusion – Brewery Trademark Battle in Texas

In March 2014, the makers of Alamo Beer filed a lawsuit for trademark infringement in the Western District of Texas. Alamo Beer Company alleged that a competitor was using a confusingly similar trade dress (likelihood of confusion), including a similar design depicting a silhouette of the Alamo.  In this case, the State of Texas, owner [...]

Likelihood of Confusion – Brewery Trademark Battle in Texas2020-06-20T10:05:48-04:00

Trademark Refusal – College Football Playoffs

Even the all powerful BCS can be issued a trademark refusal.  The inauguration of the College Football Playoffs will occur without a registered trademark in place.  BCS Properties, LLC, the trademark applicant, will be unable to reap the immensely valuable benefits garnered by federal trademark registration.  BCS's trademark attorney submitted multiple trademark applications (word mark, [...]

Trademark Refusal – College Football Playoffs2020-06-20T10:05:48-04:00

USPTO Cancels Six Trademarks of the Washington Redskins

For more than 20 years, there has been a movement to rid sports of nicknames and mascots that refer to Native Americans. Many teams have voluntarily changed their name, such as: Miami University RedHawks (formerly Redskins until 1996); Marquette University Golden Eagles (formerly Warriors until 1994); St. John’s University Red Storm (formerly Redmen until 1994); [...]

USPTO Cancels Six Trademarks of the Washington Redskins2020-06-20T10:05:48-04:00

Patent Leaders from Across the Nation

Gone are the days where rapid innovation occurred solely in Silicon Valley. While California is still responsible for about 25% of new patents in the nation (the most of any state), many cities from coast to coast are industry leaders in innovation. Here are some cities that have been national leaders in a patent category for [...]

Patent Leaders from Across the Nation2020-06-20T10:05:48-04:00

How Net Neutrality can Affect your Business

The way the system has worked is we connect to the internet through a internet service provider (ISP) who gives us the information we want without allowing preferential treatment to some websites. Massive companies like ESPN or Netflix, are treated with equal internet speeds as your small business. However, there have been recent developments in [...]

How Net Neutrality can Affect your Business2014-06-13T12:25:41-04:00