Can I Trademark A Sound?

In short, yes you can trademark a sound. The Lanham Act, states that a trademark is “any word, name, symbol, or device, or any combination thereof, used in commerce to distinguish his or her goods, from those manufactured by others to indicate the source of the goods.” Thus, federal trademark law does not specifically prohibit a sound from obtaining federal trademark registration, rather, it likely falls under the term “device.”

However, sound trademarks must meet extremely strict requirements. While there are not many sound mark registrations with the USPTO, nor many cases litigating infringement of sound marks, In re General Electric Broadcasting Co. gave one of the initial rulings on the strict requirements, stating a sound must be “so inherently different or distinctive that it attaches to the subliminal mind of the listener, to be awakened when heard, and to be associated with the source…” Further, the Trademark Trial and Appeal Board (TTAB) has stated there is an alternative spectrum of distinctiveness when dealing with sounds compared to traditional word marks. The spectrum for sounds is the distinction between “unique, different, or distinctive” and sounds that are “commonplace.” While these are really the only guidelines to be followed when analyzing the strength of a sound mark, it can be summarized as follows, if you have the desire to register a sound as a federal trademark, it must be highly distinctive and famous so that the purchasing public can immediately connect the sound to the goods or services offered in connection to the sound.

The following are examples of sounds that have been registered with the USPTO:

  • The three-note NBC chimes
  • The Intel five-note jingle
  • The 20th Century Fox fanfare
  • The MGM lion roar
  • AOL’s “You’ve got mail.”
  • ESPN’s “Da-da-da, da-da-da” sound

These sounds are trademarked as audio logos, and their use is restricted to their respective owners for specific purposes.


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