Amazon Brand Registry can be a game-changer for sellers—but only if your trademark meets Amazon’s requirements. This article explains what Amazon checks, why USPTO trademark applications get rejected, and how to avoid common trademark mistakes.

For many online sellers, Amazon is the place where a new brand is born. You pick a name, design a logo, set up your product listings, and wait for orders to roll in. Then you discover that to unlock core protection tools on the platform, you need something more formal than a clever name: you need [...]

Gmail Authenticated Brand Logos are part of a broader industry standard called BIMI – Brand Indicators for Message Identification. Under BIMI, participating email providers (including Gmail) can display a brand’s logo next to authenticated messages in the inbox. This gives recipients a clear visual indicator that the message is genuinely from your organization, not a spoofed [...]