“Famous Jameis” is betting on the future by cashing out on his nickname. Jameis Winston, potential No. 1 overall NFL draft pick, has filed to trademark “Famous Jameis.” This nickname was given to him during his time at Florida State, where he won the Heisman Trophy and only lost one game as a starter in 2013. Winston’s trademark attorney noted they have taken steps to protect Winston’s intellectual property rights. He also commented that this is a long-term investment they “hope to utilize down the line.”

There is no doubt Marshawn Lynch is profiting greatly off of his Beast Mode apparel line.   He is a branding genius. Even if you don’t know who Marshawn Lynch is you have probably heard the phrase “I’m just here so I won’t get fined.” Lynch is the running back for the Seahawks as well as the […]

Branding a business is a critical aspect to building any successful business. Patagonia’s brand, unlike many who believe consistency, avoiding controversy should triumph, is somewhat paradoxical at times.  The company is in the business of making and selling merchandise, however, it is known for advertising its products by telling consumers not to buy its products. In […]

What brand of ketchup is in your pantry? What brand of ketchup is at your favorite restaurant? Odds are it was probably Heinz ketchup. It seems everywhere you go, if you want some ketchup, its going to be Heinz. This begs the question, can anyone compete with the Pittsburgh based company? Former Brown University students Scott […]

Do you have a great business idea or a new unique product ready to be launched?  Have you exhausted all the traditional channels, such as family, friends, personal loans, to raise the necessary capital to launch the idea or product?  Are you weary about selling a equity interest in your business to an unknown third party […]