Is a Service Mark Identical to a Trademark?

Technically, No. The word “trademark” can refer to both trademarks and service marks. A service mark is similar to a trademark, but it is used to identify and distinguish the source of a service rather than a product. A trademark is used to identify and distinguish the source of a product. Both trademarks and service marks are registered with the United States Patent and Trademark Office (USPTO) to protect the owner’s rights in the mark. It is common to call both trademarks and service marks “trademarks” even though, technically, a trademark is used for goods, while a service mark is for services.

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