ALERT: Due to the significant increase in new trademark applications, the USPTO is experiencing processing delays. Click here for more details.

Chicago, Illinois2023-05-05T07:51:43-04:00
NexTrend Legal

Welcome to NexTrend Legal

Trademark Attorneys

NexTrend Legal is a trademark law firm representing clients nationwide and internationally. Our trademark attorneys offer federal trademark services to businesses of all sizes, start-ups, franchisors, inventors, product developers, online sellers and entrepreneurs located in Chicago, Illinois, Cook County, and its surrounding areas, including Naperville, Joilet, Aurora, and Rockford.  Trademark services include trademark search & clearance, trademark registration, trademark monitoring, USPTO office actions, trademark renewals and more.

Trademark Registration Services For Chicago Businesses, Entrepreneurs, and Online Sellers

Are you launching a new company or developing a new brand or product and need to clear and/or register a trademark? Are you an online seller enrolling in a brand registry program on Amazon, Walmart, eBay, Etsy, or other e-commerce platform? Are you looking for help with another federal trademark matter? Our trademark attorneys can assist! There is absolutely no charge to schedule an initial consultation with one of our trademark attorneys.

Looking for Trademark Assistance?

$950 Trademark Registration Services

(*Average Fee)

  • Our trademark attorneys will conduct a comprehensive search of all state, US territories, and federal trademark databases to determine if your trademark is available for federal registration. We will provide you with a detailed trademark search report and analysis of any potentially conflicting trademarks.
  • Consultation w/ Trademark Attorney & Filing of Trademark Application
  • Trademark Tracking & Responding to Standard USPTO Inquiries
  • Start the Trademark Registration Process

Providing Trademark Services To Illinois-based Businesses

The following is a brief summary of the trademark legal services that our attorneys handle.  It is important to note that the following list of services is only a list of trademark services requested most often.  If you have a federal trademark matter not listed below, please do not hesitate to contact us to see how we may assist.

  • Trademark Searching: A comprehensive search of existing trademarks to ensure that a proposed trademark does not infringe on the rights of others.
  • Trademark Application Preparation and Filing: Preparing and filing a trademark application with the United States Patent and Trademark Office (USPTO) or other relevant trademark offices.
  • Trademark Prosecution: Assisting clients in navigating the USPTO trademark application process, responding to office actions, and negotiating with USPTO examiners to secure trademark registration.
  • Trademark Monitoring: Monitoring the use of trademarks to ensure that they are being used legally and to protect clients from infringement by others.
  • Trademark Oppositions and Cancellations: Assisting clients with initiating and defending trademark oppositions and cancellations proceedings before the Trademark Trial and Appeal Board of the USPTO.
  • Trademark Infringement Litigation: Representing clients in trademark infringement lawsuits, including filing complaints, conducting discovery, and litigating in court.
  • Trademark Licensing and Assignment: Negotiating, drafting, and enforcing trademark license and assignment agreements.
  • Trademark Portfolio Management: Managing clients’ trademark portfolios, including reviewing and renewing trademarks, monitoring use, and ensuring compliance with trademark law.

Our trademark attorneys provide crucial advice and assistance during the entire trademark registration process.  This includes performing a comprehensive trademark search to verify your trademark’s availability in the marketplace, preparing and submitting your USPTO trademark application, addressing any concerns or issues that emerge during the USPTO trademark evaluation, and representing you in any legal disputes or opposition proceedings.

In addition, our trademark attorneys are well-equipped to guide you through the intricate and occasionally perplexing legal prerequisites for trademark registration. We strive to ensure that your application is accurate, complete, and adheres to all essential legal requirements. Moreover, we can assist you in correctly maintaining and updating your trademark registrations—an ongoing process that requires continuous monitoring, supervision, and enforcement.

  • Why Trademark Registration Is Important For Chicago Business Owners?

    Registering trademarks with the United States Patent and Trademark Office (USPTO) is essential for Illinois-based businesses, entrepreneurs, and online sellers who want to protect their goods and services from unfair competition and infringement from other competitors in the marketplace. A trademark registration issued by the USPTO grants the trademark owner exclusive rights to use, license, and enforce the registered trademark, allowing them to maintain a competitive advantage in the marketplace. The following list identifies a few of the trademark benefits that may be granted to a Chicago business holding a federal trademark registration issued by the USPTO:

    • Exclusive Rights: Registering a trademark with the USPTO grants the owner exclusive rights to use the trademark in connection with their goods and services. This helps to differentiate their products from those of competitors, establishing a clear identity in the marketplace and reducing the chances of customer confusion.
    • Legal Protection: Registering a trademark grants the owner a legal presumption of ownership and exclusive rights to use the mark in connection with the specified goods and services. This can deter potential infringers from using the trademark, and make it easier for the owner to take legal action against unauthorized use.
    • Public Notice of Ownership: A registered trademark is publicly searchable in the USPTO’s database, which informs potential competitors and the general public that the mark is already in use. This serves as a deterrent to others considering using a similar or identical mark, reducing the risk of infringement and potential legal disputes.
    • Nationwide Protection: Trademark registration with the USPTO offers protection on a nationwide scale. This is particularly important for businesses that plan to expand their operations or distribution channels throughout the United States. Without federal registration, the protection offered by a trademark may be limited to the geographic area where it is actually used, which could lead to potential conflicts with other parties using similar marks in different regions.
    • Incontestability: After five years of continuous use and proper maintenance, a registered trademark may become incontestable, meaning that its validity can no longer be challenged on the grounds of descriptiveness, genericness, or likelihood of confusion. This significantly strengthens the owner’s legal position in case of infringement disputes.
    • Right To Use the Federal Trademark ® Symbol: Registering a trademark grants the owner the right to use the federal trademark ® symbol, signifying that the trademark is federally registered. This trademark symbol serves as a deterrent to potential infringers and signals professionalism, credibility, and commitment to protecting the brand.
    • Basis for International Registration: A registered trademark in the United States can serve as the basis for trademark registration in other countries, allowing businesses to expand their reach and protect their brand globally through the Madrid Protocol Trademark Registration System.
    • Enhanced Damages in Trademark Litigation: In the event of a trademark infringement lawsuit, registration with the USPTO can potentially lead to increased monetary damages awarded to the trademark owner, as it demonstrates the owner’s commitment to protecting their brand.
    • Domain Name Protection: Registering a trademark can help prevent cybersquatting, a practice where third parties register domain names that contain or closely resemble a business’s trademark in order to profit from the brand’s goodwill. Owning a registered trademark makes it easier to recover such domain names through the Uniform Domain-Name Dispute-Resolution Policy (UDRP).
    • Preventing the Importation of Counterfeit Goods: The U.S. Customs and Border Protection division of the Department of Homeland Security has a program that allows United States trademark registration owners to provide information to border agents to identify and stop counterfeit goods from entering the country. This program, called the Intellectual Property Rights e-Recordation program, can give brand owners a powerful shield against counterfeiters.

    Quick Glance At Chicago’s Business Landscape

    Chicago, Illinois, is a vibrant business hub known for its diverse economy and strategic location in the heart of the United States. As the third-largest city in the country, Chicago has become an attractive destination for businesses of all sizes and sectors. The city boasts a well-balanced economy, with major industries that include hospitality/restaurant, finance, manufacturing, technology, healthcare, and transportation. This diversity provides a stable foundation for businesses to grow and prosper, as it reduces vulnerability to economic downturns in any single sector. Chicago is home to various Fortune 500 companies and numerous start-ups, which contributes to its dynamic business landscape.

    Chicago’s central location plays a significant role in its economic success. As a major transportation and logistics hub, the city benefits from extensive road, rail, and air infrastructure, which facilitates the movement of goods and people throughout the country and around the world. This makes it an attractive destination for businesses that rely on efficient transportation and distribution networks. One of Chicago’s key strengths is its highly educated and skilled workforce. The city’s numerous universities and institutions, including the University of Chicago, Northwestern University, DePaul University, Loyola University Chicago, University of Illinois, Chicago-Kent University, School of the Art Institute of Chicago, and others provide a steady stream of talented graduates across various fields. This, in turn, attracts businesses looking for a diverse and capable pool of employees.

    Chicago’s e-commerce business environment is a thriving and diverse landscape that has seen significant growth in recent years. As a major city in the United States, Chicago has attracted a wide range of online retailers and businesses, including those that offer consumer goods and services on platforms like Amazon, Walmart, Etsy, eBay, and others. This has led to increased competitiveness and opportunities for both local and international businesses. In this dynamic environment, Chicago has become home to various types of e-commerce businesses, from small startups to established corporations. Many of these companies specialize in offering unique and customized products, catering to specific consumer needs, while others focus on providing a wide selection of popular consumer goods.

    Some of the key factors contributing to the success of Chicago’s e-commerce scene include its robust infrastructure, a well-educated and skilled workforce, and its strategic location as a major transportation hub. These factors have helped to foster innovation and attract investment in the sector. Furthermore, the city’s commitment to supporting the growth of e-commerce businesses is evident in various initiatives and resources, such as incubator and accelerator programs, networking events, and workshops. This support has enabled companies to leverage the latest technology trends, such as artificial intelligence, big data, and personalization, to improve customer experience and drive sales.

    Additionally, the presence of several large companies, such as Groupon, Peapod, Salesforce, Google, Grubhub, Sprout Social, ShipBob, and others, which some have established their principal headquarters in Chicago, has helped to establish the city as a major player in the e-commerce industry. These companies serve as role models and provide valuable networking opportunities for smaller businesses looking to grow in the space.

    Chicago is also home to a vibrant entrepreneurial ecosystem that offers various business incubators and accelerator programs to support entrepreneurs, inventors, and start-up businesses. Among these, 1871 is a notable non-profit digital startup incubator located in the Merchandise Mart, providing co-working space, workshops, mentorship, and networking opportunities to help digital startups grow. Another key player is the Polsky Center for Entrepreneurship and Innovation, which is affiliated with the University of Chicago. The Polsky Center supports entrepreneurs through a combination of workshops, mentorship programs, funding, and networking opportunities. They also host the New Venture Challenge, an annual startup competition.

    mHUB is a leading innovation center focused on physical product development and manufacturing. It offers prototyping facilities, mentorship, workshops, and events to help entrepreneurs bring their ideas to life. Techstars Chicago is a prestigious accelerator program that offers funding, office space, and mentorship to selected startups during an intensive three-month program. This program helps startups refine their business models, connect with investors, and gain access to valuable resources. MATTER is a healthcare-focused incubator that supports healthcare startups and entrepreneurs by providing resources, mentorship, and networking opportunities. They collaborate with hospitals, health systems, and other industry partners to help businesses navigate the complex healthcare landscape. In addition to these, there are numerous other incubators, accelerators, and co-working spaces in Chicago that cater to the diverse needs of entrepreneurs, inventors, and start-up businesses, making the city an attractive destination for innovative ventures.

    In conclusion, Chicago’s business environment is a vibrant and diverse ecosystem, where businesses of all sizes and sectors can find opportunities to thrive. The city’s strong infrastructure, skilled workforce, and strategic location, along with the support from both public and private sectors, make it an attractive city to do business.  Registering a trademark with the USPTO is essential for Illinois-based businesses operating nationwide, as it safeguards their brand identity, grants nationwide protection, and offers legal advantages in case of disputes or infringement. This includes the business name, logo, taglines, and any unique symbols associated with its products or services.  If you are looking for trademark assistance, we can help!

Common questions Chicago businesses have about registering trademarks

How Do I Maintain And Enforce My Trademark Rights?

Business owners in Chicago, Illinois often seek guidance on how to monitor, maintain, and enforce their trademark rights, including filing required maintenance documents, watching for potential infringers, and taking appropriate legal action if necessary. To maintain and enforce [...]

How Long Does the Trademark Registration Process Take?

Business owners in Chicago, Illinois often want to know the expected timeframe for registering a trademark with the United States Patent & Trademark office (USPTO), from initial filing to receiving the federal trademark registration certificate. The timeframe for [...]

What Is Involved In The Trademark Registration Process?

Business owners in Chicago, Illinois frequently inquire about the steps involved in registering a trademark, including searching, application preparation, United States Patent & Trademark Office (USPTO) examination, publication, and potential opposition proceedings. The federal trademark registration process with [...]

How Do I Choose A Strong Trademark For My Chicago Business?

Business owners in Chicago, Illinois often seek our guidance on how to select a distinctive and protectable trademark that minimizes the risk of confusion with existing marks and represents their brand identity effectively. When selecting a strong trademark [...]

What If I Only Use My Trademark In Chicago?

If the use of your trademark is merely intrastate (i.e., within the State of Illinois or within the city of Chicago), you can apply for state registration with the Illinois Secretary of State's Trademark Division.  A state trademark [...]

Common Myths We Hear About Federal Trademarks

Myth – A Trademark Registration Covers All Goods & Services

A common myth or misconception about federal trademark registration is the belief that once a trademark is registered with the United States Patent and Trademark Office (USPTO), it will cover all goods and services across all trademark classifications. [...]

Myth – USPTO Trademark Registration Is Mandatory

A prevalent myth or misconception surrounding trademarks is the belief that a federal trademark registration issued by the United States Patent and Trademark Office (USPTO) is mandatory to protect a trademark. This misunderstanding may arise from a lack [...]

Myth – Trademark Registration Grants Worldwide Protection

A USPTO-issued federal trademark registration only provides protection within the United States. To protect your trademark in other countries, you need to register the trademark in each jurisdiction where you want protection. One common myth or misconception regarding [...]

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