The first step to acquiring the rights to a trademark is to ensure that the desired trademark is available. A comprehensive and detailed search will reveal any similar or duplicate trademarks that are already in existence. By performing a trademark clearance search, clients also receive added legal protection in the possible event of future counterfeit trademarks or online infringement. A preliminary search can then compare the desired trademark with other existing trademarks of the same form or with a related nature. This search will most importantly provide results for the likelihood of future conflict with other trademarks. A lesser but still significant benefit to a trademark clearance search would be the display of previously denied, abandoned or contested trademarks of a similar form. These UPSTO database records can be a valuable tool to guide clients and their businesses in making future trademark decisions to avoid the errors and legal complications of past companies. While it can be quite difficult to navigate the thousands of search results that the UPSTO database can offer, our trademark attorneys provide the legal expertise to conduct a proper trademark clearance search and protect the future ownership rights of businesses and professionals alike.