Generally, trademarks with geographic designations are protectable where the trademark has attained a secondary meaning, or where they lack geographic significance or meaning in association with the goods or services. But, if the geographic designations are used primarily to describe the location where the product is made or where the service is performed, they are usually ruled unprotectible because they do no distinguish the source of the goods or services.
Geographic designations may contain names of parts or regions of the world. This could include: countries, regions, states, counties, districts, cities, neighborhoods, mountains, lakes, rivers, compass points, and unofficial names for these places (OBX for Outer Banks, North Carolina; Frisco for San Francisco; LoDo for the district in Lower Downtown Denver; NoLa for New Orleans, Louisiana; lowcountry for Charleston, South Carolina).
The Lanham Act describes four categories of geographic designations: