A business name, company slogan or tagline, insignia, symbol or logo of the business may function as a trademark and is given certain legal protections when it is used in commerce to distinguish a good or service from the good or service of another. A trademark helps represent a standard of quality and identity that can be associated with a particular business, product or service. Trademarks can be seen, heard, and touched. They can be placed on signs, advertisements and marketing, product labels, product packaging and be communicated through media instantaneously to millions of people. Thus, a trademark is a form of trade identity for a business that can achieve enormous value.
Former Supreme Court Justice Felix Frankfurter stated, “A