What is a Trademark Office Action?

Once you submit your Trademark Application, the United States Patent & Trademark Office (USPTO) examining attorney will need to decide if the trademark is eligible for registration. If the mark is deemed ineligible for registration, or if the examiner feels that additional information is required before deciding whether or not a verdict can be made about the eligibility of trademark registration, the applicant will receive an Office Action. Reasons for trademark application rejections include; disclaimer request, amendment of the identification of goods/services in an application required (either a change or an addition required), substitute specimen required, refusal on the basis of likelihood of confusion, genericness, descriptiveness, mis-descriptiveness, geographic significance, surname, or other substantive objections.