Trademarks for Amazon Brand Registry
With more than 200 million Amazon Prime Members worldwide, Amazon is an incredible way to build a business and earn income. However, due to widespread trademark infringers, product counterfeiters, listing hijackers, and other dubious individuals lurking on the Amazon platform, there is a heightened need to protect your Amazon online seller storefront.
The Amazon Brand Registry program is a service offered by Amazon that allows manufacturers, brand owners,and private label sellers to register their trademarks and other intellectual property with Amazon. Amazon’s Brand Registry registration helps its members protect their brands from unauthorized sellers and counterfeit products on the Amazon marketplace. Once a brand is registered, the brand owner can access various tools and services provided by Amazon, such as an automated reporting system for infringing products, enhanced product detail pages, and the ability to create and manage their own branded storefront on Amazon. Overall, the Amazon Brand Registry program helps to increase the visibility and credibility of registered brands on the Amazon platform, which can lead to increased sales and customer loyalty. Enrolling in Amazon Brand Registry unlocks a suite of tools designed to help brand owners build and protect their brands and create a better experience for their customers. To enroll, US Amazon online sellers must have an active pending or registered federal trademark issued by the United States Patent & Trademark Office (USPTO). The active pending or registered federal trademark must match the brand name on the Amazon Brand Registry application.
Amazon Brand Registry Features & Benefits
By enrolling in Amazon Brand Registry, brand owners will have access to a suite of innovative tools to help protect their brands and products. The following is a brief summary of what Amazon online sellers may want to know about Amazon’s Brand Registry features and benefits.
Enrollment in Amazon Brand Registry
The following is a step-by-step explanation of the process of enrolling in Amazon’s Brand Registry program as a pending or registered trademark owner:
Note: This is a general overview of the enrollment process for Amazon’s Brand Registry program and may be subject to change. For more detailed information and the most up-to-date information, it is recommended to check Amazon’s Brand Registry website.
Amazon Brand Registry Program vs. Amazon Brand Gating Program
The Amazon Brand Registry program and the Amazon Brand Gating program are two separate programs offered by Amazon, each with its own set of features and benefits.
The Amazon Brand Registry program is a program designed to help brand owners protect and manage their brands on Amazon. By enrolling in the Brand Registry program, brand owners can access tools and resources to help them monitor and control the use of their brand on Amazon, including the ability to create product listings and manage product information.
The Amazon Brand Gating program is a feature that allows brand owners to restrict the sale of their products to only approved third-party sellers. This can help protect the brand’s reputation and ensure that customers receive authentic products from trusted sellers. To participate in the Brand Gating program, brand owners must first enroll in the Brand Registry program and request brand gating for their products. In order to enroll Amazon Brand Registry Program, sellers must obtain a registered trademark issued by the USPTO (as described above).
In summary, the Amazon Brand Registry program provides brand owners with tools and resources to protect and manage their brands, trademarks and other intellectual property on Amazon, while the Amazon Brand Gating program allows brand owners to restrict the sale of their products to only approved third-party sellers. Both programs can be useful for brand owners who want to protect and manage their brands and protecting their trademarks on Amazon, but the Brand Gating program offers additional controls and protections for brand owners.
Should I Hire A Trademark Attorney?
Our experienced trademark attorneys can provide valuable guidance and support throughout the trademark registration process, from conducting a comprehensive trademark search to determine the availability of the trademark, to preparing and filing the trademark application, to responding to any objections or challenges that may arise during the review process, and can represent you in any legal disputes or trademark opposition proceedings.
Furthermore, our trademark attorneys can help you to navigate the complex and sometimes confusing legal requirements for trademark registration, and can help you to ensure that your application is complete and meets all of the necessary legal requirements. We can also help you to properly maintain your trademark registration, which is an ongoing process that requires ongoing renewals, monitoring and enforcement.
In short, engaging our trademark attorneys can help you to ensure that your trademark application is properly prepared, that it meets all of the legal requirements, and that you receive the full benefits of trademark protection. While it may cost more upfront to engage us, it can often save you time and money in the long run because we can help you avoid costly mistakes and ensuring that your trademark application is successful.
If you are a business owner seeking to register a federal trademark, or you are an online retail seller launching a store on Amazon, Walmart, eBay, Etsy or other online e-commerce platform, our trademark attorneys can help. Please give us a call or contact us online by clicking the contact button and completing the form. Our trademark attorneys will respond to all inquiries within one business day.